Last Updated on January 22, 2024 by Emmanuel
ECommerce businesses need effective email marketing campaign management software to reach their target audience better and satisfy their needs efficiently.
We will see what Omnisend Email Marketing Campaign Software is, the features the platform integrates, and how much the developers charge users monthly.
We will also prvide you with other essential information concerning software to decide if it is worth considering or a better search for further alternatives.
Table of Contents
What Is Omnisend Email Marketing Software?
Omnisend is a software developed in 2014. At first, the platform was called “Soundest”; the owners changed the name afterward to adapt their software better to users looking for simple but powerful email marketing tools.
Omnsend integrates the features and tools to personalize your messages according to the target audience and reach the appropriate ones at the right time.
A suitable communication channel helps any online business to grow better. The more potential customers are interested in your offer, the more the chance you can convert many into loyal clients.
More than one hundred thousand companies profitably use the tools made available by this platform, and the number continues to grow.
Omnisend Software Features.
Omnisend’s features and tools empower e-commerce brands to communicate better with their target public: many become regular buyers of their offerings.
You can use the following features integrated into the platform:
Email and SMS Marketing Campaigns Tools
Thanks to email and SMS marketing campaign tools, you can create powerful messages that efficiently promote your offers to get the maximum leads and convert many into buyers.
You have access to a set of customizable templates according to your needs for creating stunning and professional emails without the hassle of coding.
Your membership will give you access to responsive e-commerce email templates that drive sales if you leverage them suitably.
Besides, Omnsend email builder contains out-of-the-box emails to help e-commerce stores sell more while saving time.
The Omnsend automation tools allow you to create welcome messages and customer reminders, generate significant sales, etc.
Browse the automation library to see all the pre-made templates and choose what best suits your customer journey stage.
The platform’s automation tools are easy to use; pick suitable ones and customize them to drag and drop them to the indicated places in a click.
Omnsend marketers designed these tools for relevant businesses to operate better and improve conversions and sales.
Leverage them by creating automated messages: push Web notifications, SMS, and emails suitable for your target customers.
The Omnsend segmentation tools allow you to create customized messages. Be creative enough to imagine the right way to re-engage your customers; the more you retain them, the better your business can boost sales.
You can consider your customers’ purchasing behavior or how they react to promotional messages, etc., to segment them.
These few examples help you to maximize the use of Omnsend segmentation tools; you can also learn more about market segmentation if you wish.
Popups and Forms.
Omnsend also gives you customizable forms to capture new prospects suitably:
Online marketers use landing pages to create targeted campaigns and better promote their offers; you can optimize these tools to guide your visitors to a specific call to action.
Furthermore, Ompnsend offers Popups, Teasers, or Wheel of Fortune to suit each business advertising campaign’s needs and achieve their goals better.
Those who want to build customized e-commerce websites can also use the Squarespace builder.
How Much Does Omnisend Software Cost?
The free subscription allows you to create a list of two hundred and fifty contacts and send up to sixty 60 SMS per month, as well as five hundred web pushes and emails.
As your business’s contact list grows, upgrade to a standard plan that costs sixteen dollars monthly.
A standard plan allows you to create up to five hundred contacts, emails, and web pushes and send up to sixty SMS.
As for large companies, the best option is the Pro plan, which costs $59 per month to create a list of up to 500 contacts.
Pro subscribers can also send unlimited emails, web pushes, and around four thousand SMS messages.
- Free plan.
- A standard subscription is $16 a month.
- The Pro plan is $59 monthly.
Omnisend Pros and Cons.
- Omnsend allows eCommerce businesses to set up customized email and SMS for their marketing campaigns.
- Ready-made templates, messages, and other easy-to-drag and drop tools ease the work; you don’t need coding skills.
- You send target promotional campaigns to the correct audience at the right moment, leading to the best return on investment.
- As your business grows, you can get started for free and upgrade to a paid plan.
- Omnesend also integrated quickly with other eCommerce platforms such as BigCommerce, Magento, etc.
A significant gap exists between the Standard and Pro plans regarding the number of contacts; both plans cost $16 and $59 monthly to build the same contact lists.
Of course, a Pro member can send more SMS and messages, but they should also build more contacts than those on the standard subscription.
Omnisend Final Thoughts.
That’s what the Omnisend email marketing campaign software review can tell; we hope you find it valuable.
If you are new to online advertising, learning how email marketing works will enable your business to maximize the return on investment and stand out.
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