Omnisend Email Marketing Campaign Software Review

Last Updated on August 11, 2023 by Emmanuel

ECommerce businesses need effective e-mail marketing campaign management software to reach their target audience better and satisfy their needs efficiently.

We will see what Omnisend E-mail Marketing Campaign Software is, the features the platform integrates, and how much the developers charge users monthly.

We will also prvide you with other essential information concerning software to decide if it is worth considering or a better search for further alternatives. 

What Is Omnisend E-mail Marketing Software?

Omnisend is a software developed in 2014 to help e-commerce owners run profitable marketing campaigns for their businesses.

At first, the platform was called “Soundest”; the owners changed the name afterward to better adapt their software to users looking for simple but powerful e-mail marketing tools.

Omnsend integrates the features and tools to personalize your messages according to the target audience and reach the appropriate ones at the right time.

A suitable communication channel helps any online business to grow better. The more potential customers are interested in your offer, the more the chance you can convert many into loyal clients.

That said, Omnsend has a team of almost two hundred specialists in online marketing speeded in various countries around the world, ready to help you achieve your goals.

More than one hundred thousand companies profitably use the tools made available by this platform, and the number continues to grow.

Let’s examine in the following section the features built into Omnsend so that your business can get the most out of them.  

Omnisend Software Features.

Omnisend’s features and tools empower e-commerce brands to communicate better with their target public: many become regular buyers of their offerings. 

You can use the following features integrated into the platform: 

E-mail and SMS Marketing Campaigns Tools

Thanks to e-mail and SMS marketing campaign tools, you can create powerful messages that efficiently promote your offers to get the maximum leads and convert many into buyers. 

 You have access to a set of customizable templates according to your needs for creating stunning and professional e-mails without the hassle of coding. 

Your membership will give you access to responsive e-commerce e-mail templates that drive sales if you leverage them suitably. 

Besides, Omnsend e-mail builder contains out-of-the-box e-mails to help e-commerce stores sell more while saving time.

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Automation Tools.

Omnsend automation tools allow you to create different online marketing messages: welcome messages, customer reminders, etc., and generate significant sales.

Browse the automation library to see all the pre-made templates and choose what best suits your customer journey stage.

The platform’s automation tools are easy to use; pick suitable ones, and customize them to drag and drop them to the indicated places in a click.

Omnsend marketers designed these tools for relevant businesses to operate better and improve conversions and sales.

Leverage them by creating automated messages: push Web notifications, SMS, and e-mails suitable for your target customers.

Segmentation Tools.

Segmentation tools enable you to leverage your customer data and personalize specific messages that benefit your business efficiently.

Several criteria allow you to segment your contacts, particularly your customers’ life cycle stages; ensure you know the cycle in advance.

Besides, be creative enough to imagine the right way to re-engage your customers; the more you retain them, the better your business can boost sales.

You can consider your customers’ purchasing behavior or how they react to promotional messages, etc., to segment them.

These few examples help you to maximize the use of Omnsend segmentation tools; you can also learn more about market segmentation if you wish. 

Popups and Forms.

Landing pages, popups, etc., help businesses to capture new prospects and convert them into their products and services’ actual customers.

Omnsend gives you the customizable forms quickly:

Online marketers use landing pages to create targeted campaigns and better promote their offers; you can optimize these tools to guide your visitors to a specific call to action.

Furthermore, Ompnsend offers Popups, Teasers, or Wheel of Fortune to suit each business advertising campaign’s needs and achieve their goals better. 

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How Much Does Omnisend Software Cost?

Omnisend offers a pricing model that meets small and large businesses’ specific needs; you can choose from the following options:

The free subscription allows newbie businesses to explore Omnisend’s features and tools without spending a penny.

With this option, you can create a list of two hundred and fifty contacts, send up to sixty 60 SMS per month, and five hundred web pushes and e-mails.

As your business grows and its contact list grows, upgrade to a standard plan that costs sixteen dollars monthly.

A standard plan allows you to create up to five hundred contacts, e-mails, and web pushes and send up to sixty SMS.

As for large companies, the best option is the Pro plan which costs $59 per month to create a list of up to 500 contacts.

Besides, Pro subscribers can send unlimited e-mails and web push plus around four thousand SMS.

Take Away:

• Free plan.
• A standard subscription at $26 a month.
• The Pro plan at $59 monthly.

Omnisend Pros and Cons.

Pros:

• The platform enables eCommerce businesses to set up personalized and profitable e-mail and SMS marketing campaigns.
• Ready-made templates, messages, and other easy-to-drag and drop tools ease the work; you don’t need coding skills.
• You send target promotional campaigns to the correct audience at the right moment leading to the best return on investment.
• As your business grows, you can get started for free ad upgrade to a paid plan.
• Omnesend also integrated quickly with other eCommerce platforms such as BigCommerce, Magento, etc.
• Besides, positive testimonies show that Omnsend has helped many business owners reach their advertising goals.

Cons:

A significant gap exists between the Standard and Pro plan regarding the number of contacts; both plans cost $16 and $59 monthly to build the same contact lists.

Of course, a Pro member can send more SMS and messages, but they should also build more contacts than those on the standard subscription. 

Is Omnisend Suitable For E-mail Marketing?

The best way to answer this question is to examine what software users say; many claim to have reached their audience through well-targeted advertising campaigns such as SMS.

Moreover, launched in 2011, this platform operates in almost all countries worldwide, with many representatives specializing in online marketing.

Omnsend would not have achieved such phenomenal growth and success if the owners did not effectively satisfy their customers’ needs. 

How Do I Send an E-mail on Omnisend?

i) First, connect to your Omnisend account with your credentials by safely preventing malicious access to your data.

ii) In the dashboard, choose templates to create customized e-mail advertising campaigns or use the provided models.

iii) Afterward, configure the e-mail settings Omnsend recommends and schedule when to send your messages (specific dates and times).

iv) Then monitor your campaigns’ performance and adjust if necessary to get the maximum return on investment.

This summarizes how to send e-mail campaigns to Omnisend; please check their academy to learn more about the topic and master it better. 

Final Thoughts

That’s what the Omnisend email marketing campaign software review can tell; we hope you find it valuable.

Email marketing helps businesses connect with their customers and gain new ones to make significant sales and profits.

If you are new to this online advertising, learning how it works will enable your business to maximize the return on investment and stand out from the competition.

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