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How To Compare Ecommerce Platforms, The Top Ten

This post on how to compare eCommerce platforms will show you a list of the ten popular software you can use to manage your eCommerce business efficiently.

I will give you the necessary information on each platform, including the key features and pricing to help you choose the most appropriate for you.

What Is An eCommerce Platform?

eCommerce consists of selling and buying various kinds of stuff over the internet. An e-commerce platform is software application sellers and buyers use to make their transactions.

Consumers use such platforms to find out the appropriate products to satisfy their needs, while sellers use them to put their products into the eyes of buyers.

There are three types of e-commerce platforms:

  • Software-as-a-service (SaaS ).
  • Platform-as-a-service ( PaaS).
  • On-premises platforms. 

The first two platforms use the internet to deliver e-commerce solutions. SaaS platforms typically use the software only; they become PaaS platforms when users add hardware elements to the software.

On-premises mean that eCommerce platforms are not set by another provider nor accessed through the cloud. They are set and hosted by retailers, and their IT staff manage them.

With that being said, let’s dig deeper into the topic and see the top ten eCommerce platforms to choose from the most suitable for you.

The Top 10 eCommerce Platforms


You can use WiX website builder to create, design, develop and manage your web presence. It has templates you need to create and customize your eCommerce website the way you want.

This platform also allows users to add more features to their online business as they grow. You will be able to manage, promote and make your business online more profitable all in one place.

Key Features

Wix Editor – This feature has more than 500 templates you can use to build your website from scratch. You will find an innovative drag and drop website builder to design any website.

Wix ADI – This feature’s tools will enable you to get online fast; you will first need to answer a few simple questions and let Wix ADI instantly design you a stunning website.

Velo by Wix – This is an open development platform designed to build advanced web applications. You can use it to create, manage and deploy your next web project with no hassle.

Wix also integrates many other professional features you can use to manage your website all in one place.


  • Business Basic at $23 per month.
  • Business Unlimited at $27 per month.
  • Business VIP at $49 per month.

These plans concern Wix Business; you can refer to the official website if you need to learn about other plans. 


Founded in 2009, BigCommerce helps businesses of all sizes (small, middle, and large) to sell more products online and grow better at every stage.

This Open SaaS solution will provide you with all the tools you need to create, innovate, and grow your businesses fast as an online merchant.

More than 60,000 merchants, 2,800 agencies, and technology partners in over 150 countries are using it to reach their fullest potential and succeed.

Key Features

This platform integrates many features among which we can name:

Website Customization – You will find here pre-built and fast-loading templates you can use to build an online store tailored to your target market specific’s needs.

SEO and Analytics Optimization Tools – This platform also features built-in SEO tools designed to increase your business’s organic exposure.

Payment and Inventory Management – This pârt includes a good range of third-party payment services such as Apple Pay, PayPal, Pay with Amazon, Stripe, etc., designed to accept clients’ payments.

Application Integrations – Bigcommerce also integrates easily with tested and approved third-party apps to improve every eCommerce website.

Other Benefits

  • Your website hosting fee will be part of your subscription.
  • BigCommerce offers a 99.9% uptime; you will not incur lost sales.
  • It will require you fewer in-house resources to operate and maintain your business.
  • Your monthly subscription will entitle you to upgrades and updates.


This company offers the following plans:

  • Standard: This plan costs $29.95 per month; it will enable you to start selling online using your own store.
  • Plus: The montly cost of this plan is $79.95, it has the marketing tools designed to increase conversion.
  • Enterprise: This plan costs $299.95 per month; and it will enable you to scale your eCommerce business to the next level


Founded in 2006 and headquartered in Ottawa, Canada, Shopify is a multinational eCommerce company that offers online retailers a suite of services, including customer engagement, marketing, payments, shipping tools, etc.

More than 1,700,000 businesses from 175 countries are currently using Shopify, making it one of the top-rated eCommerce platforms.

Key Features

Storefront – You will find over 70 professional themes designed to help you build a highly responsive eCommerce website.

Shopping cart – This feature includes a free 256-bit SSL certificate, credit cards payments, payment gateways, free shipping, multiple languages, automatic taxes based on your location, etc.

Store management – This feature includes customer profiles, dropshipping apps like Ordoro, Inventory Source, customer accounts creation, automatic refunds tools, fulfillment centers, order fulfillment, etc.

Marketing and SEO – This part integrates Search Engine optimized tools, Google Ads credits, sitemap.xml generation, product reviews, discount options, gift cards, social media integration, etc.

Besides the features mentioned above, Shopify also integrated into a single platform many others.


  • The Basic Shopify plan costs $29 per month; it is suitable for new eCommerce businesses.
  • Shopify plan that costs $79 per month; it is and appropriate for growing businesses with one retail store.
  • Advanced Shopify, whose monthly cost is $299, this plan is for growing businesses with more than two retail stores.


Magento is another one of the best online eCommerce platforms used by thousands of companies and retailers.

It provides flexible cloud solutions designed to grow an eCommerce business fast.

Key Features

  • Marketing, promotions, and conversion tools.
  • Search engine-friendly optimization tools.
  • Tools designed for website management.
  • Catalog management tools to create various price points for retailers and wholesalers.
  • Tools customers can use to browse your business’s products.
  • Checkout, payment, and shipping tools.
  • Order management, customer accounts, and customer services.
  • Etc.

If we compare Shopify to Magento, Shopify is an easy-to-use platform to create online stores. It supports both starters and established businesses with high-volume operations.

Magento is an open-source platform you can install on your computer for free, like WordPress.

However, some users say that it is not as efficient as Shopify, mainly if you don’t code. Magento may be appropriate for businesses that have their development teams.

Square Online

Square Online is an online platform you can design and launch your eCommerce website without startup costs or monthly fees. 

However, the gathered information shows that it is not as accessible as you think because the owners will charge you just 2.9% +30 cents per transaction when you start making sales.

Key Features

Square dashboard – You can use this dashboard to access website design tools, the store’s back end, your business’s insights, and marketing tools.

Products listing – This feature includes the tools you can use to list physical products, digital products, deliver orders, make donations, event tickets, memberships, services, etc.

Other features include multi-channel selling, inventory management, marketing tools, gift cards, contact forms, SEO tools, tax calculator, etc.


There are four plans from which you can choose the most suitable for your business.

  • The free plan will enable you to start an eCommerce business.
  • The professional plan costs $12 per month.
  • The performance plan will help you grow your business online fast; it costs $26 per month.
  • The premium plan costs $72 per month, it is for people who want to scale their eCommerce business.

Note: All plans are billed annually. You will also pay an additional 2.9% +30 cents per transaction.


Weebly is a platform you can use to build professional websites and start growing your business online efficiently.

The platform is free to use, but you will need to upgrade to one of the paid plans to access all the tools.

Your membership will give you access to customizable webpage designs and tools to build your website and achieve your goals to make money using the power of the internet.

Key Features

  • Web builder with the drag and drop tools to ease your task.
  • eCommerce tools to help you create your online store.
  • Mobile apps to build, edit and manage your website using your mobile device.
  • Professional designed templates and themes.
  • Free domain registration and hosting with no extra setup required.
  • Powerful SEO tools to help search engines find and rank your website.
  • App Center with tools to enable your website, store, or blog’s third-party integrations.
  • And many more.


This company offers four plans:

  • Free plan to help you start your business online.
  • Connect plan that costs $6 per month.
  • Pro plan whose monthly cost is $12 a month.
  • A business plan that will cost you $26 per month. 

All plans are billed annually.

Square Space 

Based in New York City, Squarespace provides website building and hosting services. You can easily use its pre-built website templates and drag-and-drop tools to design your website the way you want.

Key Features

Website Builder – Squarespace web builder will enable you to design a professional website, blog, or online store easily and quickly.

Templates – This feature includes professional templates crafted by world-class designers; you can customize them according to your website’s specificities.

Design Tools – This platform also has flexible layouts and other tools you can use to make your website more professional.

Custom CSS – You can use the Squarespace built-in custom CSS editor to apply custom CSS to any website; you will also find image and font file storage for CSS assets.

Custom Site Search Engine – The purpose of this robust internal search engine is to provide every website’s visitors with accurate search results.

Besides the features mentioned above, many others include built-in mobile websites, Squarespace mobile App, custom Redirects, etc.


You can choose among the following plans:

  • Personal that costs $12 per month.
  • Business whose monthly cost is $18.
  • Basic commerce for $26 per month.
  • Advanced commerce at $40 per month.

You can also read this post to discover the best CRM sofware designed to make businesses more successful.


PrestaShop is a platform used by small, medium, and large business owners to build and run successful online stores.

The owners have partnered with industry leaders such as eBay, Google, PayPal, etc., to share this excellent eCommerce software with people worldwide for free.

However, you will need to upgrade your account to one of the paid plans to use all the features.

Key Features

Products – This is where you will create your business’s products, configure features, values, etc.

Store Customization – This feature will enable you to configure your online store, set the payment and shipping methods, define geographical delivery zones, and lots more.

Legal – This feature will enable you to comply with laws by creating legal information, displaying them on the appropriate pages, etc.

Marketing Tools – You will find within this part the tools designed to market your online store.

Other key features – Manage orders, run customers, get insights, support, etc.


Not specified on the official website.


This is another famous platform anyone can use to create an eCommerce store. More than 180,000 online entrepreneurs are currently using it to run successful online businesses.

You can get started free for 14 days to see how the platform works and decide if it is suitable for you. You will find an easy-to-use site builder, responsive themes, and many other features.

Key Features

  • Themes to build a high reponsive website.
  • Intuitive, easy editor tool you can use to make any changes to your online store.
  • Custom and optimizable domain shoppers can use to find your business in search engines.
  • Navigation editor designed to provide customers with the best shopping experience.
  • Product category tools you can use to create subcategories, upload images, manage SEO, etc.
  • Search tool to help clients find various items you are selling easily and quickly.
  • And some other features


The personal plan costs $29 per month, professional $79 a month, and the business $299 per month. You will save 10% if you choose to pay annually.


Spocket is the last eCommerce platform I want to talk about in this post. It is for people who wish to deal with top dropshipping suppliers of original products from the United States and the European Union.

If you are one of them, this platform will enable you to choose the best products to sell from thousands of dropshipping suppliers.

It easily integrates with popular e-commerce platforms such as Alibaba, Bigcommerce, Squarespace, Shopify, Wix, Woocomerce, and lots more.


Once you open a free account, it will enable you to browse Spocket’s catalog of products and see the one you want to sell online.

If you want to start a profitable dropshipping business, you will choose among the following paid plans:

Starter plan – This plan costs $24 per month; it will allow you to sell 25 unique products and access email support.

Pro plan – This plan costs $ 49 a month and allows to sell up to 250 unique products. You will also use branded invoices and get access to chat support.

Empire Plan – This last plan costs $ 99 per month. It enables to sell up to 10,000 premium products, use branded invoicing, a logo to build a brand, and access to support by chat.

How To Choose An eCommerce Platform?

There are several factors you need to consider to choose a suitable eCommerce solution for your business online. 

First, define what you want to do with such a solution and see if it has the features to meet your expectations.

You must especially consider your business’s gross merchandise volume (GMV) and make a choice accordingly.

Merchants with higher GMV typically need more custom configurations meaning that you will look for a platform that allows substantial customization if you are in this category.

If your business has lower gross merchandise volume (GMV), you might opt for a standard eCommerce platform at a more affordable cost.

Besides the above criteria, you will also need to consider other measures such as the search feature, payment options (credit card options or other online payments solutions), security level, the way the platform ties into an extensive campaign, etc.

Consider your business’s specific needs, but know that it is not easy to find a platform that offers everything; they almost all leave gaps.

A platform customizable using additional add-ons and plugins can, for example, be the best choice because you can customize it the way you want.

eCommerce Platforms Comparison Chart

WixSmall online shopsBasic: $23, Unlimited: $27, VIP: $49.
BigCommerceSmall, middle, and large storesStandard: $29.95, Plus: $79.95, Enterprise: $299.95.
ShopifySmall, middle, and large storesBasic: $29, Shopify: $79, Advanced Shopify: $299.
MagentoSmall, middle, and large storesNot specified on the official website.
Square OnlineSmall online shopsProfessional: $12, Performance: $26, Premium: $72.
WeeblySmall online shopsConnect: $6, Pro: $12, Business: $26.
Square SpaceSmall online shopsPersonal: $12, Business: $18, Basic Commerce: $26,
Advanced Commerce: $40.
PrestashopSmall, middle, and large storesNot specified on the official website.
VolusionSmall, middle, and large storesPersonal: $29, Professional: $79, Business: $299.
SpocketDropshippingStarter: $24, Pro: $49, Empire: $99.

The Final Thoughts

This is the end of this post about how to compare eCommerce platforms. I hope you will find it helpful as I did everything possible to provide you with the most accurate information.

I have suggested three platforms you can use, the first for a more significant eCommerce business, the second for a small business, and the third for a dropshipping business.

Just choose the most appropriate for you and get started. You can use this link if you want to learn how to create a profitable affiliate marketing business.

You can leave your questions or comments at the bottom of this page. I will get back to you as soon s possible.

4 thoughts on “How To Compare Ecommerce Platforms, The Top Ten”

  1. Thank you for sharing this in-depth review. I wanted to create an e-commerce website, but I didn’t know which platform to use.

    My sister built an e-commerce site on Wix not long ago, but she was happy with it. I also wonder if one can use WordPress to build an eCommerce website; you have not mentioned it in this article, while I’ve heard good things about it.

    Thanks a lot.

    • Thank you for your comment and question. I have not mentioned WordPress, but you can also use it to build an eCommerce website.

      It has plenty of premade themes suited to all kinds of online stores and plugins one can use to add more eCommerce functionalities to a website

  2. This review has covered in detail a topic that interests many online business owners. I am particularly interested in dropshipping and was looking for a platform that cna help me get started.

    I will try out Spocket, especially that it helps to sell products from the United States and the European Union that customers worldwide like.

    Thank you. 


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